Launching a brand new small business is exciting. After all, you are following your dreams and becoming your own boss. But these days having a quality product and a solid business plan isn’t enough. You also need a killer social media strategy.
1. Build Buzz Early
There’s no reason to wait until your business officially launches to promote it on social media. In fact, this is a bad idea because you may launch only to discover you have few customers because no one knows your business exists. As soon as you have a cohesive brand (including logo, taglines, descriptions, etc.) it’s time to build a website and begin actively building social media profiles.
2. Be Savvy About How You Time Your Posts
Timing is everything. Rather than just posting to social media when you happen to think of it, time your posts strategically for when the most people will be checking. The best timing depends on which platform you are publishing to, but in general experts agree that posts later in the week get the most engagement. Using a service like Hootsuite to schedule your posts will make this effortless.
3. Consider Outsourcing
Outsourcing your social media to a social media company (even on a very part-time basis) has many benefits, especially when you are first starting your business. By outsourcing this task to an expert you will get better results and free up your own time to manage your business.
4. Don’t Overextend Yourself
Most social media experts agree that overextending yourself is a common rookie mistake. There’s no need to sign up for every social media platform. It can be more effective to only sign up for one or two at first, and use them consistently to engage with potential customers.
By following these tips, you will soon establish a solid social media strategy that will drive new customers to your emerging small business.
5. Run Targeted Facebook Ads
Once you identify and research your customer persona, run targeted Facebook ads to your target market. Instead of taking shots in the dark with traditional media, social media advertising can appear to those who are/can be interested in your product or service.